return Home

How the Homeowners Bot convert online readers to subscribers

Converting visitors on news sites to paying customers is today the focus of media houses around the world. By opening up a new digital revenue stream, alongside advertising, total digital revenue can increase. But that requires content that makes readers log in to the site and – preferably – become paying, recurring customers.

The Homeowners Bot was one of the winners of the BIGGIES Awards competition. Here's how you can submit your entry  to the BIGGIES Awards for Europe, Middle East and Africa, taking place on 1 November in London.

 

Homeowners Bot ()

 

News about real estate business have a proven high reading among local newspaper readers and visitors to local media sites. Analysis of how the content is used now also shows that real estate business news appeals to loyal, often paying visitors. (In addition, they are pure click magnets!) At the same time, it appears that almost no such texts are published on the local media site. (Case: MittMedia, Sweden)

The housing market has long been an important advertising category for the daily newspapers. Online, the media houses have had a hard time creating a relevant environment for offers from real estate agents. With a flow of automated real estate texts, such an environment can be created.

Bring real estate listings into the internet age

By automatically producing a unique text for every house sold, with images, maps and geographical data, we bring the old listings into the internet age. (United Robots operates in the same way withs sports results, stock market listings and new companies and bankruptcies.) Not only does the number of texts about real estate deals increase dramatically, in addition, the following happens:

  • We automatically find and attach to the text a high resolution Google Street View image, a satellite image and a map with coordinates.
  • Now also smaller news sites can launch their own property sites, as the automated real estate texts allow a constant flow of new content. (For a normal Swedish news site that means about 20 articles per weekday.)
  • Each property sale gets its own URL, which dramatically increases the number of pageviews.
  • Real estate texts have proven ability to convert readers to paying subscribers.
  • Interested in testing personalization or superlocal apps? This requires super-local materials, such as real estate sales. And it is a highly relevant content for readers in local communities.
  • When our smart algorithms find information that might be worth paying extra attention to, an Alert will be sent to the newsroom. For example when the most expensive property so far this year was sold, or the largest, or when the highest square meter price in an area was recorded, etc.

Read the full case study here.

The BIGGIES reward media companies’ innovation in Big Data and Artificial Intelligence efforts. It is organised and hosted by World Newsmedia Network in association with FIPP. 

Deadline to submit entries is Friday 14 September 2018: Submit your entry

More like this

Cutting edge data and AI projects? Enter the BIGGIES Awards now

Mather Economics’ Listener Intelligent Paywall, a 2018 Global BIGGIES Award winner

Win BIGGIES. Enter by 14 September

  • How DriveTribe has found gold dust in engagement

    In less than two years the global automotive online community platform, DriveTribe has grown into a thriving social ecosystem with one of the most engaged audiences on the planet. Monetising from engagement, and not scale, was the next logical step, explains DriveTribe CEO Jonathan Morris.

    6th Nov 2018 Features
  • How brand extensions can transform a media business

    Created in the midst of the digital boom of the last decade, Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated, and the expertise of its editorial and commercial teams, to offer a portfolio of services to readers and advertisers.

    5th Nov 2018 Features
  • Has the time come for content micropayments?

    In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money to read individual articles. Yet until fairly recently, monetising content in this way has been thwarted by the lack of a simple-to-implement, user-friendly solution and a fear that consumers simply won’t pay.

    9th Nov 2018 Features
  • Five key media tech trends from October

    The line between media and politics disintegrated in October, as Facebook hired Nick Clegg to head up global affairs and communications. We’ve got that and the rest of the month’s top media tech trends for you here. 

    6th Nov 2018 Features
  • Here's a timeline of Meredith's purchase of Time Inc. and what's been happening

    Meredith has completed the sale of the Time media brand to Marc and Lynne Benioff for USD $190 million. In a release dated November 1, the American media and marketing company announced the completion of the sale, which was first announced September 16, 2018. 

    6th Nov 2018 Deals
Go to Full Site