Converting visitors on news sites to paying customers is today the focus of media houses around the world. By opening up a new digital revenue stream, alongside advertising, total digital revenue can increase. But that requires content that makes readers log in to the site and – preferably – become paying, recurring customers.
The Homeowners Bot was one of the winners of the BIGGIES Awards competition. Here's how you can submit your entry to the BIGGIES Awards for Europe, Middle East and Africa, taking place on 1 November in London.
News about real estate business have a proven high reading among local newspaper readers and visitors to local media sites. Analysis of how the content is used now also shows that real estate business news appeals to loyal, often paying visitors. (In addition, they are pure click magnets!) At the same time, it appears that almost no such texts are published on the local media site. (Case: MittMedia, Sweden)
The housing market has long been an important advertising category for the daily newspapers. Online, the media houses have had a hard time creating a relevant environment for offers from real estate agents. With a flow of automated real estate texts, such an environment can be created.
By automatically producing a unique text for every house sold, with images, maps and geographical data, we bring the old listings into the internet age. (United Robots operates in the same way withs sports results, stock market listings and new companies and bankruptcies.) Not only does the number of texts about real estate deals increase dramatically, in addition, the following happens:
The BIGGIES reward media companies’ innovation in Big Data and Artificial Intelligence efforts. It is organised and hosted by World Newsmedia Network in association with FIPP.
Deadline to submit entries is Friday 14 September 2018: Submit your entry
More like this
If your company is in the business of targeting millennials particularly interested in business and technology, then chances are you already know a good deal about Cheddar. The live and on-demand video news network that focuses on covering innovative products, technologies and services, launched in the US a couple of years ago with the aim of filling the void of business news for young people.18th Sep 2018 FIPP News
You won't want to miss the 8th Big Data & AI for Media conference and idea exchange, taking place on 1-2 November at the Microsoft headquarters in London.12th Sep 2018 FIPP News
Good things come to those who plan ahead. By booking your place for the next DIS (Digital Innovators’ Summit) in March 2019, you will save a whopping €800 per person on final rates. This offer ends soon.6th Sep 2018 FIPP News
Since its acquisition of Rodale's portfolio of magazine titles in January, Hearst has been experimenting at Pennsylvania-based Runner's World and Bicycling, with new business models, new talent, new paper stock and bigger sizes, as well as proposed redesigns for both titles later this autumn.17th Sep 2018 Features
As the flagship title of the Slow Journalism movement, the print magazine Delayed Gratification is often described as a kick-back against the hasty pace in which the 24/7 news cycle hunts clickbait, starts telling stories but often miss the end. But associate and founding editor, Matthew Lee says it’s much more than just that.17th Sep 2018 Features
Having a salesperson who really understands the format is critically important to branded content, according to journalist and digital media expert, Fara Warner.14th Sep 2018 Insight News
“When I say strong, faster, better, I don’t just mean that as far as goals for the reader, it’s really what the magazine is about. We’re hopefully a stronger brand; we’re faster at processing things and in delivering information and inspiration to our readers; and we’re just constantly trying to get better. We’re embodying the values of the brand, which is self-improvement.” Richard Dorment, editor-in-chief, Men's Health13th Sep 2018 Features
Bauer Media’s weekly fashion title, Grazia, is to publish two split covers to coincide with London Fashion Week. The Big Fashion Issue will see a 50/50 cover run for both newsstand and subscription channels.17th Sep 2018 Industry News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next