Dan will be revealing Bloomberg’s approach to use existing content and infrastructure to create new revenue streams in the following areas:
Syndication is the business of licensing branded content to third party properties. At Bloomberg we license content to newspapers, digital publishers, blogs, trade publications, broadcasters, and more, reaching over 1,000 publications worldwide. With the proliferation of content-centric websites, magazine brands more than ever have an opportunity to provide value to licensees through syndication. Premium content should enable the licensee publisher to sell advertising at higher rates and drive revenue both ways. Keys to successful syndication are numerous, and include a skilled sales team, collaboration with editorial to create assets that meet market demands, and a flexible yet consistent downstream delivery infrastructure. Dan will discuss all of these elements using Bloomberg's global syndication business for examples.
Brand licensing has been a strategy in the magazine business for many years. In our context, Bloomberg partners with local media companies to create local language editions of Bloomberg Businessweek magazine in six non-US territories. We will discuss what this accomplishes within our overall corporate strategy then describe how Bloomberg also takes the concept to another, logical level, where we have created local licensed versions of our TV channel and our website.
Bloomberg works with third parties "resellers" to monetise content in specialised markets such as reprints and permissions, interview licensing, library licensing, and copyright payments. Dan will describe each of these channels in detail.
Bloomberg is just one of many companies forming part of FIPP’s New York MediaTour on 12-14 October 2016.
Other companies already confirmed on the programme include:
…with many more to follow in the coming weeks…
The Tour is almost full, so if you want to join fellow media executives from around the world who have already decided to be there in NYC to learn about the latest revenue, content and technological innovations, then you need to act fast!
More like this
On 1 and 2 July, we will host the first-ever FIPP Insider New Zealand online. Join us for six exciting speaker sessions and opportunity to network or meet one-to-one across two days. Absolutely free. Sign up now.29th Jun 2020 FIPP News
Here are two reasons eleven reasons why.29th Jun 2020 FIPP News
Former professional tennis player and now CEO and Chairman of the Executive Board of Ringier AG, Marc Walder, is among the now more than thirty speakers already confirmed for the 43rd FIPP World Congress.24th Jun 2020 FIPP News
Join us for a free, hour-long FIPP Insider webinar with Russell Blackman, MD of The Big Issue, on Thursday 25 June at 9 am ET, 2 pm BST, 3 pm CET and 9 pm HKT.22nd Jun 2020 FIPP News
As the Covid-19 outbreak continues to change people’s lives, it’s also altering what they want to read. For publishers, assessing what your readers now need - and striking the right balance between informing and entertaining - is a crucial part of forging a way forward.7th Jul 2020 Features
As publishers look to successfully negotiate the new economic landscape created by Covid-19, commercial partnerships that drive growth back to the core brand will become increasingly important.7th Jul 2020 Features
Each year FIPP – in partnership with UPM – recognise the future stars of the media industry through the Rising Stars Awards. These are talented individuals who have produced outstanding work, delivered above and beyond expectations and who are the likely leaders of tomorrow. So what trends do these future leaders think we will see across print and digital in the coming years?7th Jul 2020 Rising Stars
FIPP President and CEO James Hewes spent 11 years at the BBC before joining FIPP in 2017. Here, he talks about the thrill of launching magazines, managing in a time of corona, and how working in the media really is the best job in the world.12th Jul 2020 Features
As not only a print, but also a street-sold publication, The Big Issue faced serious challenges when the global coronavirus pandemic and subsequent lockdown hit the UK. Here, Managing Director, Russell Blackman, talks us through how the publication responded.6th Jul 2020 Insight News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next