Quantcast
return Home

The role of the editor: what’s changed and what’s next?

The role of the editor has undoubtedly been revolutionised. Ariel Foxman, editorial director at Instyle and Stylewatch, Linda Mali, editor at Bona Magazine, and Olivier Royant, editor-in-chief of Paris Match discussed this with moderator Barry Mcilheney, CEO of PPA, today at the FIPP’s World Congress in Toronto.

Editor panel ()

Who’s in charge of your magazine?

All three editors agreed that they feel in charge of their respective publications, but now more so than ever they are custodians of their brands.

“My job is very different from my predecessors,” says Royant. He pulls up a photo of a suave captain – symbolising what the editor was when Royant first went to Paris Match as a reporter. He then revealed an image of a plate spinner – a more accurate depiction of what editors look like today. “And sometimes the plates break,” he said.

Royant spoke about the different speeds of news: “the weekly and the moment.” He feels this is the main challenge of editors today, trying to cover both speeds.

How has the role of editor changed?

Foxman, editor of Instyle for eight years, says he thinks about taking the values of the magazine and translating them into growth. In addition to having a top-notch quality print product he has to think about where the In Style consumer wants to see In Style branded products.

Royant says the structure of his day has changed with the evolving role of editor. Today, he starts at 8 or 9am with a meeting about the next day’s digital strategy and how they are going to “surprise” audiences. Next, at 11, there is a cover meeting and then back in the afternoon for another digital strategy meeting focused on their new Match Point endeavor. It’s “going from one universe to another,” he says.

For Mali, it’s that editors are required to interface with advertisers more than ever.

What’s next?

Editors must remain open to new ideas and technologies, even if they do not fully understand them.

Foxman says, “I have to understand how our brand sings through the instrument,” but not the intricacies of the instrument itself.

Royant adds that he learns a lot from the younger journalists coming in to his magazine, strategies to transition to remain relevant.

Mali says “you have to straddle the platforms.”

In Style does this well, Foxman says, by hosting consumer events, launching apps and digital how-to guides with no print analogues – as well as the initiation of a virtual reality element – the first woman’s brand to do so.

“Stop thinking like editors,” says Royant. “We need to put ourselves into the shoes of our users.”

More like this

When readers are writers, editors and publishers

Joe Ripp: “We are in the most exciting time for content”

Slate chairman on distributed, integrated content

  • Proof that magazine media still deliver the best results for advertisers

    Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.

    16th Oct 2017 Features
  • Are digital editions dead?

    Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.  

    16th Oct 2017 Opinion
  • Download the FIPP World Congress 2017 speaker presentations

    View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.

    19th Oct 2017 FIPP News
  • New skills will drive future publishing - FIPP chairman

    Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.

    16th Oct 2017 Features
  • How artificial intelligence is set to impact media

    Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.

    15th Oct 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site