Drivers of investment decisions, multi-channel revenue generation, best practice media innovation, international business and the convergence of entertainment, gaming and media are just some of the topics tackled in the latest agenda for the FIPP World Media Congress 2019.
***Join us at the FIPP World Media Congress, taking place from 12-14 November 2019 in Las Vegas. Discounted saver ticket rates are available until 24 July. View the full agenda here.***
James Tye, CEO at Dennis, will explain how private equity and ‘street smarts’ are driving international expansion, Axel Springer’s Caroline von der Groeben will reveal the rationale applied by the German media giant as it considers where to invest and why, plus we’ll hear Dow Jones’ blue print for 2020 and beyond from chief strategy officer, Tracy Corrigan.
Tackling multi-channel revenue generation, there’s a deep-dive into video content, communities and collaboration with Alvaro Paes de Barros, Head of Studios at YouTube, a chance to hear about the power of podcasts with Megaphone’s Andy Bowers and an opportunity to unpack the secrets of award-winning cover design with TIME Magazine’s D.W. Pine.
The agenda features many global examples of best-practice innovation. From Norway, Christoph Schmitz, interim CTO at Aller Media will discuss how AI and personalisation are driving revenue yield, editor in chief at La Nacion, Teresa Elizalde, will explain how her publication has innovated to overcome tough market conditions in Argentina, and Bonnie Kintzer, who led the turnaround at Trusted Media Brands, will describe how the long-standing US media house has transformed its brands and business strategy.
The convergence of entertainment, gaming and media is another key industry trend to be addressed. Jill Wilson, SVP game development at Jam City and Matt Edelman, senior director of product at Verizon Media will join a panel discussion on the blurring of entertainment and gaming. eSports and Olympic psychologist, Mia Stellberg, will explain how the eSports sector has embraced change and what media professionals and organisations can learn from this rapidly changing market.
Insights into how to deliver international business remain ever important. In a panel discussion, Dow Jones’ Jonathan Wright and Immediate Media Co.’s Tim Hudson will reflect on trends and challenges. Ananda Vikatan’s B. Srinivasan will share thoughts on how to use language as a competitive media advantage, plus Barnes & Noble’s Krifka Steffey considers how to crack the US market.
With such a broad range of topics discussed and debated, attendees can be sure to learn vital takeaways that can be put into practice immediately after the event. Saver tickets are available until 24 July. Book your place today.
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