5 insights about the magazine media (hint: it’s no longer all about print)
Having survived multiple death pronouncements at the turn of the digital era, magazines have proven their resilience by evolving into a multi-platform content provider, or what is better known today as the magazine media.
In this infographic, SPH Magazines have collected their favourite learning points from their studies on Magazines Advertising ROI (with GfK Singapore) and Singapore Women Digital Habits, published in FIPP’s Proof of Performance v2 (POP): Making the case for magazine media.
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