It’s a horrible, bloodless word, yet one we can’t seem to help using. Facebook, brands and content recommendation engines — like Taboola and Outbrain, which refer us to things from “around the web” — influenced what we saw and clicked on. Marketers became publishers in their efforts to reach consumers outside traditional ad formats.
Let’s not forget actual publishers. There was plenty of new content from them, too, with new sites including Vox and FiveThirtyEight launching and outlets from BuzzFeed to National Journal putting more resources into deeply reported and overseas coverage.
We recently launched the new FIPP.com (in beta, while doing live testing and refinements). The relaunch is not only about look and feel, but even more so about us providing a platform to further enable the sharing of ideas, insights and opinions within our global network. If you have a story to tell, or are interested in contributing to FIPP.com on a regular basis, get in touch with our communications manager, Amy Duffin.