Five things we learned about content in 2014

It’s a horrible, bloodless word, yet one we can’t seem to help using. Facebook, brands and content recommendation engines — like Taboola and Outbrain, which refer us to things from “around the web” — influenced what we saw and clicked on. Marketers became publishers in their efforts to reach consumers outside traditional ad formats.

Let’s not forget actual publishers. There was plenty of new content from them, too, with new sites including Vox and FiveThirtyEight launching and outlets from BuzzFeed to National Journal putting more resources into deeply reported and overseas coverage.

Read the rest of this article at Digiday.

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