Five ways Time Inc. is trying to make paywalls work
But while the rise of paywalls may mean free news is reaching a limit, publishers are looking beyond the basic paywall. The Information and Capital New York are charging high annual subscriptions, for example, and publishers including Slate and the Guardian are offering its readers “memberships.” Others have discovered the limits of the paywall, most notably The New York Times, as its digital subscription growth has levelled off and efforts to spin off new paid products have had limited success.
So Time Inc., in casting about for new sources of revenue, is looking as much to the registration data as the hard cash it hopes to shake out of consumers. Here are five ways it’s trying to make paywalls work.
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