Four brands becoming content publishers in their own right
This is in reaction to the low quality content that some marketing agencies are cranking out for their clients. Managing the quality of marketing content is becoming a serious concern, and marketing departments and agencies are slowly catching on to this fact; about one third of marketers recently polled said that content marketing will be the most commercially important digital marketing trend in 2015.
These brands, big and small, have managed to lead the way in their use of superior marketing content…
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