France: Prisma Media launches Businessinsider.com
“We are excited to partner with one of the most dynamic digital publishing houses in the world” says Prisma Media’s CEO Rolf Heinz.
“With its young and entrepreneurial target, BI is the perfect fit for our business portfolio. It will strengthen further our leading position in this segment and overall in digital media in France”. Prisma Media already publishes Capital, Management and Harvard Business Review in the business segment.
Henry Blodget, Business Insider’s CEO says: “We are thrilled to partner with Prisma Media to bring Business Insider to the French market. We look forward to working closely with Prisma Media, leveraging their digital and editorial excellence, to develop Business Insider as an innovative brand in France.”
Business Insider, the largest business news site in the US and one of the fastest growing news brands in the world, features a unique combination of reporting, video, photography and analysis. Founded in 2007, Business Insider reaches over 80 million unique visitors globally per month (Google Analytics). It has 45 million unique monthly visitors (comScore, July 2015) in the US alone. The company pioneered a digital-native approach to business news that is social and mobile at its core and which is aimed at how today’s business leaders consume and share information. Prisma Media’s French version will be the eighth international license edition of BI: In addition to the original American version, BI is published as well in the UK, China, Australia, India, Malaysia, Singapore and Indonesia.
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