Future publishes annual report on a record breaking year

Future has published its Annual Report for FY20. Results include 56 per cent year-on-year growth in online audiences.

The report details the story behind an exceptional year for the company. Just days after brands across the portfolio delivered record ecommerce revenue performance across Black Friday and Cyber Monday, the report outlines many further growth stories.

Topline revenues grew 56 per cent to £339.6m, which included organic media revenue growth of 23 per cent. Future has committed to growing its brand portfolio, as well as the scale of its editorial operation, which led to the launch of eight new websites such as Fit & Well, Petsradar and My Imperfect Life. This helped drive 56 per cent growth in online audiences (with organic audiences up 48 per cent).

Reflecting on Future’s ecommerce performance over the crucial Black Friday / Cyber Monday, the sales order values and year-on-year growth was exceptional. Over £64m of affiliate revenues were driven from Future’s core technology lifestyle sites over the week of Black Friday, up 18.5 per cent on the same period in 2019. Growth was also driven in the Women’s Lifestyle sector, fuelled by brands such as Woman&Home and Marie Claire in the UK, achieving 84 per cent year-on-year growth. Similarly strong performance was also noted in Music (+131 per cent) and Sports (+309 per cent).

Zillah Byng-Thorne, Future’s Chief Executive said: “Future has continued to thrive by knowing what our audiences value most, enabling us to take advantage of the changing market landscape to continue to deliver incredible content to our communities in whatever way meets their needs.

“Our content now reaches one in three adults in the UK and US, and our leadership positions are underpinned by a track record of strong, consistent organic growth, and accelerated through acquisitions.

“The results in our report demonstrate the continued strength of our offer, as well as the innovation, fortitude and agility of our business, focused on its purpose, delivered by its people.”

Read the report here.

Upskill in 2021! Visit the new FIPP Training Hub to see our latest public, custom and on-demand courses available.

Learn more here x

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x