Good Housekeeping UK launches book endorsement programme: Good Books
In a significant move for the publishing industry, Good Housekeeping UK has introduced a new endorsement initiative aimed at bolstering sales and visibility for books. The programme, named Good Housekeeping Good Books, is designed to leverage the brand’s established credibility among consumers to enhance the market reach of selected titles.
The Good Books programme was developed over six months in collaboration with industry experts and will draw on Good Housekeeping’s century-long tradition of rigorous product testing through its ‘Tried and Tested’ accreditation scheme, which has historically been applied to food, beauty, and household items. Research indicates that consumers are 82% more likely to purchase a product when it carries the Good Housekeeping endorsement, highlighting the potential impact of this new programme on book sales.
For its inaugural Spring Collection, Good Housekeeping is set to feature eight selected titles, including one overall ‘winner’ and seven ‘reader favourites’. Major publishing houses such as Penguin Random House, HarperCollins, and Bloomsbury, alongside independent publishers like Boldwood and Atlantic Books, have already submitted titles for consideration. Subsequent seasonal collections are planned for Summer, Autumn/Winter, and Christmas, with deadlines approaching in the coming months.
The selection process will involve a panel made up of avid readers from Good Housekeeping’s VIP membership and its editorial team, including Books Director Jo Finney, who will gather and evaluate feedback before making the final decisions.
The selected titles from the Spring Collection will be announced to the public in May, with promotional materials such as cover stickers to enhance visibility in bookstores and at retail points. This strategic endorsement aims not only to support publishers but also to resonate with Good Housekeeping’s readership, which has a strong affinity for books.
Jo Finney commented on the initiative’s objectives, stating, “Good Housekeeping women love books. Publishers have often said to me that a GH review is a potent sales driver, and with our long-established reputation for making trusted recommendations at the Good Housekeeping Institute, we felt we were the right brand to develop a fresh, new endorsement that the industry and our members can get excited about.”
Details for the forthcoming Summer Collection will be announced shortly, with a submission deadline set for 21st March. The upcoming deadlines reflect Good Housekeeping’s commitment to maintaining a regular cycle of endorsements throughout the year, potentially reshaping how consumers engage with new literature.
Curated, edited, and published by our team, with stories provided by Hearst UK and the AI news platform, Noah Wire Services.
More on this and verification:
- goodhousekeeping.com/uk/lifestyle/editors-choice-book-reviews/a61484757/vip-book-club/ -This URL supports the claim that Good Housekeeping has a strong engagement with books, as evidenced by their VIP book club, which aligns with the Good Books initiative’s goal of leveraging this engagement.
- goodhousekeeping.com/about/a35310620/good-housekeeping-awards/ – This URL highlights Good Housekeeping’s tradition of endorsing products through rigorous testing and awards, which is similar to the approach planned for the Good Books programme.
