Hearst appoints New York Times’ VP advertising
Ad Age reports that Hearst Magazines has hired Todd Haskell away from The New York Times, where he had been group VP-advertising since 2007, to become senior VP and chief revenue officer of Hearst Magazines Digital Media. Haskell begins his role on 3 September.
Haskell will report to Michael Clinton, president-marketing and publishing director at Hearst Magazines. Said Clinton: “Hearst Magazines Digital Media is in growth mode, and Todd’s leadership and expertise in digital advertising, publishing and business development will continue the forward momentum.”
At The New York Times, Haskell is responsible for digital sales and strategy. From 2004-2007, he managed advertising business development at The New York Times. He previously worked in a variety of roles at Meredith Corp., including being the publisher of magazines such as Family Circle and Better Homes and Gardens.