Hearst Fujingaho looks set to dominate publishing industry headlines in 2013. In July of 2011, the company became a fully owned subsidiary of Hearst Corporation, changing its name to Hearst Fujingaho. Since then, Hearst Fujingaho has been looking for the right time to launch Hearst titles in Japan.
The company announced the launch of fashion magazine Harper’s BAZAAR and lifestyle magazine Esquire, each with different business models. Here, Yves Bougon (pictured), president and CEO, Hearst Fujingaho talks about the progress of the company’s 360º media solutions strategy he has been championing since 2007, as well as plans for the future of Hearst Fujingaho.