Hearst Magazines and Prisma Media team up to launch Harper’s Bazaar France
Hearst Magazines International is teaming up with Prisma Media – part of the Vivendi Group – to launch the French version of Harper’s Bazaar, with the first issue of the magazine to be launched in March 2023. It’s another significant European move for the iconic publication, which in July launched in the Italian market.
This license has been granted for several years and will be deployed globally across print, website, and social channels. Prisma Media – which already publishes brands like National Geographic, Harvard Business Review, and Gala in the country – says its ambition is to make Harper’s Bazaar the editorial benchmark for luxury and fashion in the French market.
The editorial staff will be led by Matthias Gurtler, who will serve as Managing Editor, alongside Olivier Lalanne as Editor-in-Chief.
“Harper’s Bazaar is a legend,” said Lalanne. “Throughout its long history, the magazine has been able to reflect, question, sublimate and enchant fashion to transcend it into a true cultural and artistic phenomenon. The views of the greatest photographers, artists, writers, stylists and talents of all kinds have crossed paths there. It is with great pleasure that I agreed to join the creation in France of this emblematic title.”
Matthias Gurtler added: “Harper’s Bazaar has been an iconic fashion brand for over 150 years. More than a magazine, we aim to develop in France a print/web/social and event media brand that will be able to set trends, offer a point of view on creations, creators and creators.”
You can find out further details on the Prisma Media website here.
[Main image: Shutterstock.com/Brester Irina]