Hearst Magazines International has launched a print edition of Harper’s Bazaar Italy, naming Daria Veledeeva – formerly the Editor-in-Chief of Harper’s Bazaar Russia, in the same role at the Italian incarnation of the brand. Veledeeva will oversee content strategy and development of the magazine.
Hearst Magazines International President Jonathan Wright, said: “The prestige and influence of the Harper’s Bazaar brand in the US and around the world is unmatched and the print expression is an important experience – our audience engages deeply and marketers can therefore connect with them in a more profound way.”
“With Daria’s leadership, vision, and deep connections in the fashion industry, Harper’s Bazaar Italy will be a must-read for anyone who is passionate about fashion, culture and the issues that matter today.”
“This is a tremendous honor,” added Veledeeva “I look forward to building on the influential presence of Bazaar and further nurturing the brand’s global identity and celebrating Italian culture and style.”
The Editor studied journalism at Moscow State University, beginning her editorial career at Marie Claire Russia. She joined Vogue Russia in 2001, and in 2007 launched Grazia Russia and served as Editor-in Chief. Two years later, she took the helm at Harper’s Bazaar Russia, which during her 13-year tenure, became one of the most important media brands in the country.
The first print issue of Harper’s Bazaar Italy will be available in November 2022, and the magazine will progressively move to a monthly frequency. Celebrating 155 years as America’s first fashion magazine, Bazaar reaches an audience of more than 137 million across print, digital, social; and ShopBAZAAR.com, and has 29 editions around the world.
You can find out more on the Hearst website here.
[Main image: Shutterstock.com/canyalcin]