Hearst Magazines Digital Media appoints president
Hearst Magazines in the USA has announced the appointment of Troy Young as president of Hearst Magazines Digital Media.
Young will oversee the digital content, technology, operations, revenue, product and business development strategies for the magazine division’s 26 online brands. He begins the newly formed role on 13 May and will report to David Carey, president of Hearst Magazines.
Young has 20 years of experience in digital publishing and advertising and was most recently president of Say Media. Previous to this, Young was chief experience officer of the Omnicom digital agency Organic. He has held board and advisory roles with a number of digital media, mobile and commerce companies, including ecommerce site Refinery29 and ticketing and ecommerce platform CrowdSurge.
Said Carey of Young: “He’s incredibly strategic and will bring the pulse of a start-up to our world-class brands, focusing on content quality, velocity and accessibility on all platforms, as well as developing our video storytelling and creating new revenue streams. Big companies increasingly need to think and act like early-stage businesses, quickly iterating products, and Troy’s pure-play experience will enable Hearst to accomplish that.”
