Hearst’s Troy Young: The modern publisher needs a platform
At Time Inc., for instance, editors at the various titles were allowed to choose their own content-management systems. That won’t work in digital, where scaled media players need to move faster and be more efficient.
In this Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, discusses how traditional media companies change — and what will determine the winners in the fast-changing digital media market.
More like this
Going viral with Hearst: lessons for creating engaging and sharable content
Hearst’s Duncan Edwards on Cosmopolitan’s online-only expansion