How do mobile users in China consume content?

Tecnent Penguin Intelligence and Tsinghua University found that 43.4 per cent of mobile device users access entertainment content on their devices during breaks, vacations and other downtime.

Less-traditional “leisure” activity was also an opportunity to inject entertainment, however: 36.2% said they consumed entertainment content on mobile devices while visiting the restroom. In third place, just over three in 10 reported accessing such content from bed, either in the morning or at night. Waiting time and commutes were in fourth place, attracting fewer than one in four mobile device users.


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