Snacks, facts and values: How news organisations can connect with Generation Z

No generation is causing news organisations more sleepless nights than Gen Z. Just how do you effectively connect with a group that’s fully digitally native, demanding and huge consumers of social media? It’s a puzzle that needs to be solved, and fast – Gen Z constitutes 32% of the global population and is predicted to be the primary demographic companies will be targeting by 2032.

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