It’s something we’ve had to consider long and hard as we’ve been gearing up for the launch of Bloomberg Business Europe, our first regional digital property.
It’s now live, led by my impressive colleague, Nate Lanxon, the former-editor of Wired.co.uk. Here are my thoughts on some of things we’ve learnt so far.
We all know that if a media business is going to be the best, then it needs to be able to serve its content to the audience wherever and whenever they want it. Being a specialist in just one channel is not enough and real influence comes through delivery across a multi-platform media business model.
While Bloomberg’s heritage may be in financial information, our unique proposition at Bloomberg Media is the combination of television, print, digital and live events which are all fuelled by the power of the data and analysis stemming from the Bloomberg terminal.
With more than 2,500 reporters, analysts and economists at Bloomberg globally, feeding stories, data and analysis directly into all our multi-platform brands, it helps the international business audience make smarter, faster decisions.
Digital is absolutely central to the proposition and this is where our latest launch comes into its own.
While having global scale is vital, it is just as important to be able to talk directly to local audiences with tailored local content.
This is as crucial for advertisers as it is for publishers, as it provides our commercial partners with a deeper level of engagement with specific audiences.
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