How to win at driving app downloads
According to Juniper Research’s latest report, they forecast that more than 160 billion apps will be downloaded globally onto smartphones and tablets in 2017. Analysis by Econsultancy.
Although the UK is the most expensive country in the world to drive app downloads, with 58 per cent of the country owning a smartphone and 19 per cent owning a tablet, the UK represents a lucrative territory to crack now and increasingly so in the next four to five years.
Here we’ll take another look at InMobi’s App Insight Report, released last week, and reveal some key insight and advice on how your company can best drive app downloads on mobile and tablet.
Games for the win
Over 50m apps were downloaded across the InMobi network in 2013. Within this figure, games represented 64 per cent of those downloaded apps.
It’s not too much of a stretch to understand why the games category holds the majority. The gaming industry has long surpassed the movie and music industries, with more than US$20.77bn spent on gaming in 2012 alone.
Research also reveals that almost all categories of sites delivered high downloads on games, suggesting that the audience for gaming is increasingly diverse and covers most demographics.
In other categories, sports and health and fitness sites delivered the highest figures for social app downloads and communication sites delivered the most downloads for entertainment apps.
