BBC Gardeners’ World magazine’s May 2018 issue – featuring their annual 2for1 Gardens to Visit Card and Guide - has become the highest-value single monthly UK consumer magazine of the last three years, and the only single monthly magazine issue to deliver more than GBP£1m (US$1.3m) in retail sales value (RSV) over the same period.
The May issue of BBC Gardeners’ World magazine sold 182,000 copies on the newsstand, generating £1.04m ($1.34m) in RSV, a 19 per cent increase on same issue the previous year. The issue was supported with an extensive trade marketing and promotional campaign, as well as a PR campaign generating both national television and print coverage.
The May 2018 issue has contributed to a hugely successful period for the brand: it continues to be the best-selling gardening magazine in the UK, celebrating its 25th anniversary in 2017, and has had year on year growth in print sales of 9.8 per cent in 2017-18, with a 16 per cent increase in RSV.
Publishing director Dominic Murray, says: “The sales performance of BBC Gardeners’ World magazine’s May issue is a magnificent achievement, demonstrating the continued strength and value of special interest content on the newsstand. The 2for1 Guide offers fantastic value for our readers, who come to us in mainstream numbers, and as our continued performance over the last two years demonstrates, stay with us as their trusted guide for gardening advice throughout the year.”
The magazine's May issue, traditionally the biggest selling issue of the year, featured their annual 2for1 entry Gardens to Visit card and guide, offering discounted entry to gardens across the UK and the Republic of Ireland. This year’s guide was the biggest ever, featuring discounted entry to 424 gardens, including Kew, The Eden Project, Royal Botanic Garden Edinburgh, Warwick Castle and Powis Castle and Garden.
BBC Gardeners’ World magazine is published monthly by Immediate Media Co, priced £4.99 ($6.43).
Immediate Media is a member of FIPP.
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