BBC Gardeners’ World magazine’s May 2018 issue – featuring their annual 2for1 Gardens to Visit Card and Guide - has become the highest-value single monthly UK consumer magazine of the last three years, and the only single monthly magazine issue to deliver more than GBP£1m (US$1.3m) in retail sales value (RSV) over the same period.
The May issue of BBC Gardeners’ World magazine sold 182,000 copies on the newsstand, generating £1.04m ($1.34m) in RSV, a 19 per cent increase on same issue the previous year. The issue was supported with an extensive trade marketing and promotional campaign, as well as a PR campaign generating both national television and print coverage.
The May 2018 issue has contributed to a hugely successful period for the brand: it continues to be the best-selling gardening magazine in the UK, celebrating its 25th anniversary in 2017, and has had year on year growth in print sales of 9.8 per cent in 2017-18, with a 16 per cent increase in RSV.
Publishing director Dominic Murray, says: “The sales performance of BBC Gardeners’ World magazine’s May issue is a magnificent achievement, demonstrating the continued strength and value of special interest content on the newsstand. The 2for1 Guide offers fantastic value for our readers, who come to us in mainstream numbers, and as our continued performance over the last two years demonstrates, stay with us as their trusted guide for gardening advice throughout the year.”
The magazine's May issue, traditionally the biggest selling issue of the year, featured their annual 2for1 entry Gardens to Visit card and guide, offering discounted entry to gardens across the UK and the Republic of Ireland. This year’s guide was the biggest ever, featuring discounted entry to 424 gardens, including Kew, The Eden Project, Royal Botanic Garden Edinburgh, Warwick Castle and Powis Castle and Garden.
BBC Gardeners’ World magazine is published monthly by Immediate Media Co, priced £4.99 ($6.43).
Immediate Media is a member of FIPP.
More like this
FIPP member Magzter has been ranked among the top 10 apps on the iOS App Store in the world. Also, Magzter recently reached the #1 spot among ‘Magazines & Newspapers’ apps in the USA App Store.18th Dec 2018 Industry News
On 29 November Readly announced its entry to the Netherlands and further expansion of operations throughout Europe.10th Dec 2018 Industry News
Cosmopolitan has announced a competition in partnership with flatshare site SpareRoom to offer four individuals a month-long paid scholarship with central-London accommodation included.6th Dec 2018 Industry News
TI Media's Wallpaper* has announced a raft of key team changes.6th Dec 2018 Industry News
From titles changing hands at accelerating speed as media companies race to consolidate and capture larger audiences within their focus markets, innovating to adapt to the demands of new platforms and diving into AI - these were some of the major publishing industry trends identified by by James Hewes, president and CEO of FIPP at the FIPP Insider event in London today.12th Dec 2018 Features
Following what judges described as the most competitive year since FIPP and UPM’s Rising Stars Awards started in 2015, the Rising Stars winners were announced last night at the FIPP Insider event in London. In addition, three companies were awarded for the high standard of their entries this year.13th Dec 2018 Rising Stars
The last decade has been a fascinating one for women's mainstream media. Established titles have undertaken the shift from print to digital and in some instances have pioneered new ways of engaging their audiences.10th Dec 2018 Features
Vogue’s third Fashion Festival in Paris was a showcase of how the title not only monetises from events but also boosts brand awareness.10th Dec 2018 Features
In the year since new CEO Dan Hickey helmed suburban Milwaukee-based Kalmbach Media, he has been focused on the rapid transformation of the company from a traditional print publisher into a provider of high-quality media and related services for modern enthusiast audiences.10th Dec 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next