BBC Good Food has launched its first ever Alexa Skill accessing its entire collection of over 11,000 recipes. Users can search the entire Good Food recipe database, select a recipe and enjoy a completely hands-free cooking experience.
The skill, which was built on behalf of BBC Good Food by digital product and innovation consultancy Hi Mum! Said Dad, has a range of categories to search by, including ingredients, dishes, diet types, time (’quick’), difficulty (‘easy’), cuisine, course and chef.
In addition, there are special features that enhance the experience. Listeners can ask for ‘A quick chicken recipe’ or ‘Alexa, ask BBC Good Food what should I cook today?’
Furthermore, the BBC Good Food skill enables handsfree cooking and guides the user through the recipes step-by-step at the user’s own pace. If paused or interrupted during the method skills, the skill will remember where the user was when they return.
Hannah Williams, head of digital content said: “At BBC Good Food we’re committed to providing quality food and recipe content however and wherever our audience wants it. The way in which our users rely on and interact with us changes and deepens with every technical advancement and Voice is just that. What better use case for hands-free technology than being elbow deep in flour and butter? We’re thrilled our audience can now enjoy the same quality recipes on this new and emerging platform…without even lifting a finger.”
The Amazon voice skill joins BBC Good Food’s diverse platforms including digital, mobile apps, events, books, social channels and the number one food magazine. It enables BBC Good Food to spread its influence further within the evolving digital world, reaching a highly engaged audience looking to make the most of their passion.
The BBC Good Food voice skill is live on Alexa now.
Immediate Media is a member of FIPP.
More like this
Condé Nast International has announced the first roster of speakers to appear at the fifth annual Condé Nast International Luxury Conference taking place on 10 and 11 of April 2019 in South Africa. A range of speakers from the international fashion and tech industries, together with African experts and entrepreneurs, will share their insights on luxury.13th Nov 2018 Industry News
Hearst UK has announced a new brand strategy for Esquire, with a relaunched magazine, a refreshed website and the launch of a new bespoke series of events.13th Nov 2018 Industry News
Time has announced that EIC Edward Felsenthal has been appointed editor-in-chief and CEO of Time.6th Nov 2018 Industry News
Condé Nast has unveiled CNX, a new full-service creative agency, leveraging the company's influence and editorial expertise through advertising, brand strategy, casting and experiential capabilities and incorporating its creative studio formerly known as 23 Stories. Leading CNX is John Deschner who has been named managing director.6th Nov 2018 Industry News
In less than two years the global automotive online community platform, DriveTribe has grown into a thriving social ecosystem with one of the most engaged audiences on the planet. Monetising from engagement, and not scale, was the next logical step, explains DriveTribe CEO Jonathan Morris.6th Nov 2018 Features
Created in the midst of the digital boom of the last decade, Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated, and the expertise of its editorial and commercial teams, to offer a portfolio of services to readers and advertisers.5th Nov 2018 Features
In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money to read individual articles. Yet until fairly recently, monetising content in this way has been thwarted by the lack of a simple-to-implement, user-friendly solution and a fear that consumers simply won’t pay.9th Nov 2018 Features
The line between media and politics disintegrated in October, as Facebook hired Nick Clegg to head up global affairs and communications. We’ve got that and the rest of the month’s top media tech trends for you here.6th Nov 2018 Features
Meredith has completed the sale of the Time media brand to Marc and Lynne Benioff for USD $190 million. In a release dated November 1, the American media and marketing company announced the completion of the sale, which was first announced September 16, 2018.6th Nov 2018 Deals
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next