return Home

Condé Nast to merge US and UK editions of Condé Nast Traveller

Condé Nast today announced a new partnership between the company’s US and UK Condé Nast Traveller teams to create one editorial platform in 2019. The media company will integrate its editorial and commercial capabilities across print and digital. 

Beginning with the January issues, all content creation for both US and UK editions will be led out of Condé Nast Britain, overseen by Melinda Stevens, editor-in-chief of Condé Nast Traveller, with fully integrated teams at Vogue House in London, One World Trade Center in New York and travel correspondents based in locations around the world. Additionally, the partnership will create one website across both countries with personalised content experiences based on the location of the user.

The content produced will be a combination of shared creative, as well as culturally specific to the US and UK. Business and revenue teams for the brands will increasingly collaborate but continue to function independently. There will be no changes to the frequency of either edition. This announcement is the first title collaboration between the two divisions of the company and kicks off several new initiatives set to launch between Condé Nast and Condé Nast International.

“Travel is by nature global, and placing the editorial teams under one leader is a way to harness the expertise of two highly talented teams, delivering the best of all worlds to audiences,” said Albert Read, managing director, Condé Nast Britain. “In addition, the combined reach of both editions of the brands opens up innovative new opportunities for our advertising partners.”

 

Conde Nast Traveler ()

 

“With a digital operation on a single URL, the new Condé Nast Traveler will be the first travel brand to speak exclusively to the international luxury travel marketplace,” said Fred Santarpia, chief digital officer, Condé Nast. “The premier authority in travel, with destination guides covering the world's most popular locations, provides information that millions of discerning travelers use to inform their trips and book their next adventure.”

Other international editions of Condé Nast Traveler/Traveller including those in the Middle East, China, India, Italy and Spain will continue to operate their editorial and business functions independently.

Pilar Guzmán, who successfully led Condé Nast Traveler (US) as editor-in-chief since 2013, will continue to work on the transition alongside the US and UK teams. The integrated US edition will debut in January 2019.

Condé Nast is a member of FIPP.

More like this

Hearst and Condé Nast build their data teams, as data becomes increasingly important to publishers

Yves Bougon appointed president directeur general of Condé Nast France

Condé Nast International to launch GQ Middle East in partnership with ITP Media Group

Condé Nast launches new OTT offering with dedicated channels for Wired, Bon Appétit and GQ

New Condé Nast study reveals 79 per cent of consumers make brand decisions pre-search

  • How DriveTribe has found gold dust in engagement

    In less than two years the global automotive online community platform, DriveTribe has grown into a thriving social ecosystem with one of the most engaged audiences on the planet. Monetising from engagement, and not scale, was the next logical step, explains DriveTribe CEO Jonathan Morris.

    6th Nov 2018 Features
  • How brand extensions can transform a media business

    Created in the midst of the digital boom of the last decade, Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated, and the expertise of its editorial and commercial teams, to offer a portfolio of services to readers and advertisers.

    5th Nov 2018 Features
  • Has the time come for content micropayments?

    In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money to read individual articles. Yet until fairly recently, monetising content in this way has been thwarted by the lack of a simple-to-implement, user-friendly solution and a fear that consumers simply won’t pay.

    9th Nov 2018 Features
  • Five key media tech trends from October

    The line between media and politics disintegrated in October, as Facebook hired Nick Clegg to head up global affairs and communications. We’ve got that and the rest of the month’s top media tech trends for you here. 

    6th Nov 2018 Features
  • Here's a timeline of Meredith's purchase of Time Inc. and what's been happening

    Meredith has completed the sale of the Time media brand to Marc and Lynne Benioff for USD $190 million. In a release dated November 1, the American media and marketing company announced the completion of the sale, which was first announced September 16, 2018. 

    6th Nov 2018 Deals
Go to Full Site