Condé Nast today announced a new partnership between the company’s US and UK Condé Nast Traveller teams to create one editorial platform in 2019. The media company will integrate its editorial and commercial capabilities across print and digital.
Beginning with the January issues, all content creation for both US and UK editions will be led out of Condé Nast Britain, overseen by Melinda Stevens, editor-in-chief of Condé Nast Traveller, with fully integrated teams at Vogue House in London, One World Trade Center in New York and travel correspondents based in locations around the world. Additionally, the partnership will create one website across both countries with personalised content experiences based on the location of the user.
The content produced will be a combination of shared creative, as well as culturally specific to the US and UK. Business and revenue teams for the brands will increasingly collaborate but continue to function independently. There will be no changes to the frequency of either edition. This announcement is the first title collaboration between the two divisions of the company and kicks off several new initiatives set to launch between Condé Nast and Condé Nast International.
“Travel is by nature global, and placing the editorial teams under one leader is a way to harness the expertise of two highly talented teams, delivering the best of all worlds to audiences,” said Albert Read, managing director, Condé Nast Britain. “In addition, the combined reach of both editions of the brands opens up innovative new opportunities for our advertising partners.”
“With a digital operation on a single URL, the new Condé Nast Traveler will be the first travel brand to speak exclusively to the international luxury travel marketplace,” said Fred Santarpia, chief digital officer, Condé Nast. “The premier authority in travel, with destination guides covering the world's most popular locations, provides information that millions of discerning travelers use to inform their trips and book their next adventure.”
Other international editions of Condé Nast Traveler/Traveller including those in the Middle East, China, India, Italy and Spain will continue to operate their editorial and business functions independently.
Pilar Guzmán, who successfully led Condé Nast Traveler (US) as editor-in-chief since 2013, will continue to work on the transition alongside the US and UK teams. The integrated US edition will debut in January 2019.
Condé Nast is a member of FIPP.
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