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Cvent launches marketer’s guide to getting maximum impact from live events

For many marketers, live events and the insights they deliver remain disconnected from the rest of their marketing activities. It’s time to change this perception and build an event programme that is truly integrated in the overall marketing strategy.

Live events have proved to be a very effective alternative revenue source for media companies around the world. From attendee interactions to data analytics to sponsorship, every aspect of a live event can be leveraged to drive brand awareness and generate revenue.

Creating an event with your best intentions is simply not enough. You need to have the right tools and systems in place to help you capture all the high-value interactions with buyers and generate actionable insights. This is key to improve your event’s success.

 

cvent guide marketing events ()

 

This new guide from cVent aims to educate events organiser on how to:

- maximise the impact of events

- use event technology to collect and analyse data

- create an events programme that feeds the sales funnel and drives revenue

Download A Marketer’s Guide to Getting Maximum Impact from Live Events.

 

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