Quantcast
return Home

Digital media managers meet up at the second Distributed Content Summit at Axel Springer in Berlin

Distributed Content Summit ()

A survey among the participating media brands shows: 85 per cent of the publishers continue to see opportunities for monetisation as a difficult challenge.

The number of platforms for distributing media content is constantly growing. Offers like Facebook Instant Articles, Snapchat Discover and Instagram Video introduce new ways of online communication, especially for publishing companies. But how can digital media managers use these properly, what kind of opportunities could be used for monetisation and what risks hide behind those trends?

Axel Springer hosted the international Distributed Content Summit in Berlin on July 11, 2017, for the second time now to address these and other issues. The conference, organized by Bild, gave more than 60 managers of 28 international media brands the chance to exchange their general experiences with the distribution of journalistic content via social platforms, as well as to discuss trends in the industry. The participants represented leading media brands from 13 countries.

Stefan Betzold, managing director Bild Digital, said: “New platforms attract more and more users as well as additional time of media usage. That’s why we as publishers have to test those platforms to have a better understanding of them, in order to present our content in the best way possible. The second Distributed Content Summit presented an intensive exchange of experiences. Despite some progress, especially monetization continues to remain a difficulty. It should also be in the interest of the platform providers’ success to listen better and respond more effectively to publishers’ requirements in the future.”

A survey among the participants of the Distributed Content Summit showed that only 33 per cent (2016: 21 per cent) of the media and publishing houses positively evaluate the possibility of how their brand identity can be presented on the distribution platforms. Only 13 per cent (2016: 3 per cent) of the respondents are satisfied with the metrics and user data that the platforms provide, 58 per cent (2016: 81 per cent) still see strong deficits. This holds especially true for the current monetisation models offered by the platforms (marketing and paid content), which are still being criticised as insufficient by 85 per cent of the media managers (2016: 94 per cent).

The dissatisfaction of the media managers is even more evident in the assessment of the willingness to cooperate as part of the collaboration between publishers and platform providers. If the communication to publishers’ requirements is already rated as insufficient, it is especially the lack of implementation of those requirements by the platform providers that disappoints.

More like this

[Congress Q&A] Axel Springer's special interest magazines are booming in Germany

Taking inspiration from the 1920s, Axel Springer launches a print magazine for a digital age

Axel Springer's UPDAY mobile news service expands to 10 more markets

FIPP Board appoints directors from Axel Springer SE, Time Inc. and Vikatan Group

  • Proof that magazine media still deliver the best results for advertisers

    Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.

    16th Oct 2017 Features
  • Are digital editions dead?

    Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.  

    16th Oct 2017 Opinion
  • Download the FIPP World Congress 2017 speaker presentations

    View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.

    19th Oct 2017 FIPP News
  • New skills will drive future publishing - FIPP chairman

    Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.

    16th Oct 2017 Features
  • How artificial intelligence is set to impact media

    Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.

    15th Oct 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site