The event also unveiled premium programming from Cosmopolitan, Delish Elle and Esquire, as well as collaborations with actress and activist America Ferrera, star of the hit show Blackish Yara Shahidi, and director and stylist Carine Roitfeld.
From left to right: Troy Young, president of Hearst Magazines Digital Media; America Ferrera, co-founder of Harness; Amy Odell, editor of Cosmopolitan.com; and Kate Lewis, SVP and editorial director of Hearst Magazines Digital Media
Guests were immersed in interactive video experiences created around four main pillars – food, beauty, fashion and men’s lifestyle. The presentation highlighted the scale of Hearst’s digital audience across its portfolio of 22 digital brands, and underscored the company’s leadership position in beauty and fashion. It also spotlighted Hearst’s continued success expanding to social platforms, including Snapchat; with six separate channels on Discover – Cosmopolitan, Harper’s Bazaar, Esquire, Popular Mechanics, Road & Track and Sweet – Hearst is the largest publisher on the platform today.
New programming and partnership announcements included:
• A multi-platform content partnership – including an original docu-series across Cosmopolitan, Elle and Marie Claire recognising ordinary women doing extraordinary things – with America Ferrera, co-founder of Harness, to encourage activism and celebrate a new class of role models who are changing their communities and our country.
• An original video series from Cosmopolitan with Yara Shahidi, “Keep Calm & Yara On.” Launching this fall on Cosmo’s Snapchat Discover channel, the 10-episode collaboration will offer a fun, uplifting, and relatable take on the growing self-care trend.
• Delish editor Joanna Saltz previewed Delish Kids, an online destination featuring videos, how-tos and recipes made by kids for kids. Saltz also announced DelishTV, the brand’s first foray into television as it sets out to create the world’s first viral food show. The new show will debut on A+E Network’s FYI brand in 2017.
• Kate Lewis, SVP and editorial director, HMDM, announced Glo, a new video-first millennial media brand that will debut in September and bring an irreverent and entertaining approach to health and wellness.
• A partnership with musical.ly will kick off this summer with a slate of original video series about beauty and fashion from Seventeen.
• A publishing partnership with visionary fashion director Carine Roitfeld, whose namesake brand, CR Fashion Book, will launch on the Hearst platform this month.
America Ferrera, co-founder of Harness, on stage at Hearst Magazines Digital Media’s 2017 NewFront presentation at Skylight Modern in New York on May 3
“Across our portfolio, we produce, package and distribute 500 pieces of content each day,” said Troy Young, president of Hearst Magazines Digital Media. “We do it with one goal: to make people feel. While we can brag that last month we delivered more than 1.5 billion video views, the most important thing to us is not the view count, but the viewers. Everything we do is with them in mind.”
“Our presentation is experiential this year to highlight the enormous amount of dynamic video content we produce across our brands,” said Lee Sosin, SVP, Hearst Magazines Digital Media. “The installations showcase how seamlessly our branded content fits with our editorial, because we are obsessed with quality and serving our audience.”
“What excites me most is the sheer breadth of what we’re doing and the variety of platforms we’re doing it on,” said Lewis. “So many platforms, so many different kinds of media, so many great collaborators, so many distinct brand voices. Our content team continues to innovate so we can be with our audience everywhere.”
“We have experienced incredible growth since our last NewFront,” said Todd Haskell, SVP and chief revenue officer, HMDM. “The volume and depth of content that we create is resonating with our audience at an astounding rate. We look forward to collaborating with our marketing partners to create the high-quality, customised, memorable experiences that connect their brands with our readers.”
More like this
Hearst and Rodale Inc. announced that Hearst has agreed to acquire the magazine and book businesses of Rodale.19th Oct 2017 Industry News
Time Out Group announced that it has signed a lease agreement for a new Time Out Market in Boston, Massachusetts, with the benefit of planning for the site already secured.3rd Oct 2017 Industry News
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday.2nd Oct 2017 Industry News
Samuel Irving “Si” Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.2nd Oct 2017 Industry News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
“No other industry predicted its own doom as much as print media. The magazine is not dying, but it may be killing itself.”10th Oct 2017 Features
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
Ralph Büchi, Chief Operating Officer (COO) of the Ringier Group and CEO of Ringier Axel Springer Switzerland, has been elected as the new Chairman of FIPP – the network for global media. The chairmanship of the international magazine media association was passed to Büchi after Erwin Fidelis Reisch, president & CEO of Alfons W. Gentner Verlag completed his term as FIPP chairman.11th Oct 2017 FIPP News
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next