Meredith Corporation announced that Alysia Borsa has been named chief marketing and data officer. In her expanded role, Borsa will lead corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all national media channels. She will report to Meredith National Media Group president Jon Werther.
"With the accelerating change in consumer media consumption behaviour and media planning and buying dynamics, today's CMO arguably faces an increasingly complex set of opportunities and challenges," said Werther. "Capitalising on these opportunities and meeting these challenges require marketing leaders with a broad range of capabilities and experience, and a strong track record of success. From her substantive knowledge and accomplishments in the areas of insights and analytics, product marketing, technology, advertising effectiveness, branding and business strategy to her proven ability to successfully lead company-wide change, Alysia has both. For these and many other reasons, we believe that she is the perfect person to assume our chief marketing and data officer role."
Borsa said she is excited to expand her role. "This new position will give me the opportunity to further leverage and integrate all of our data and insights into our overall marketing strategy and maximise impact for our clients. I am pleased that Nancy Weber, who is currently in charge of branding and marketing partnerships at Meredith, will lead strategic marketing and communications for our team. It is a privilege to be a leader in the continued evolution of our business."
Since joining Meredith in 2011, Borsa has served in several executive roles, including VP of Product for Meredith's mobile web and tablet offerings, SVP/chief data officer, and most recently, EVP/chief data and insights officer.
Meredith is a member of FIPP.
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