Associated Media Publishing has relooked at House and Leisure's brand aesthetic to bring its audience the Here and Now in a renewed and refreshed format.
‘In line with our desire to constantly swim upstream and at the same time continue creating spotlight for our brands, the new-look House and Leisure provides us with a beautifully crafted solution to a problem all publishers are facing: how to create a point of difference in the sea of sameness that is the news stand in South Africa. I believe the new design and concept behind it does that job brilliantly,’ says Julia Raphaely, CEO of Associated Media Publishing.
The brand teamed up with Andrew Whitehouse and Mark van Rooyen of multidisciplinary design agency Mutant. The aim was to rework House and Leisure’s identity to reflect its evolution. ‘The lens through which House and Leisure sees the world is always insightful, beautiful and relevant. Our design challenge was to help the brand’s image properly represent that truth,’ says Mutant.
Mutant is renowned for its innovation in the sphere of brand strategy, and after consulting with its talented team, it was clear that the inspiration for House and Leisure’s new direction lay in the ‘O’ in the brand’s name. What essentially is a circle has been reimagined as a lens that speaks to House and Leisure’s process of editing and curating outstanding content for its audience. This concept has been translated into a branding tool that can be seen across all of the House and Leisure media channels – starting with the shoppable, bimonthly print magazine, beginning with its May/June 2019 issue.
‘House and Leisure is a dynamic decor and design brand,’ says House and Leisure editor Tiaan Nagel. ‘The new look and feel reflects that perfectly, but most importantly, immediately shows a brand beyond just a printed magazine.’
Associated Media Publishing is a member of FIPP.
More like this
Axel Springer announced plans to bring together its US companies Insider Inc. and eMarketer in 2020.13th Jun 2019 Industry News
Condé Nast International today announced the launch of Vogue Business Talent, a curated recruitment platform for professionals seeking opportunities with the world’s leading fashion brands. The new platform, launching with selected opportunities in London, New York, Paris, Milan and Hong Kong forms part of Vogue Business, the online B2B publication launched in January 2019.12th Jun 2019 Industry News
The planned alliance between German advertising sales houses, Media Impact and Ad Alliance will create the largest digital sales platform in Germany. It can also be seen as indicative of the extent local media competitors will go to face off against the growing market power of the tech platforms.28th May 2019 Industry News
Thyngs is teaming up with CDS Global to facilitate contactless payments for magazine subscriptions in the UK and Australia.28th May 2019 Industry News
For over 50 years, Rolling Stone has been iconic in its coverage of music and popular culture, political journalism and commentary. From the Beatles' Magical Mystery tour to Shawn Mendes, Rolling Stone has covered the greatest rockstars, the hottest celebrities, the biggest political stories. Called a 'counterculture bible' by The New York Times, the magazine has launched careers, defined what was cool, inspired a rock song, been embroiled in controversy, and over the last two years, found a new home with Penske Media Corporation.17th Jun 2019 Features
Despite popular belief, subscriptions and paywalls will not be the silver bullet most digital publishers have been waiting for. Instead, publishers should be exploring innovation in digital advertising formats, said Jessica Rovello, co-founder and CEO, Arkadium, USA, at this year's Digital Innovators' Summit in Berlin. She proposed four new formats as a good place to start.17th Jun 2019 Features
Magazine media have long put energy and resources into efforts that are bigger than their brands, into socially and environmentally responsible events and campaigns. Companies are balancing making a profit with being responsible to the planet and the communities that they operate in.24th Jun 2019 Features
There’s a major problem facing communities everywhere — local news is losing the competition for advertisers to the duopoly (Facebook and Google). These two firms account for around 70 per cent of all digital ad spending globally, which has forced closures and cutbacks and severely threatened the future of journalism.20th Jun 2019 Opinion
Last year, The Economist launched an essay contest for readers aged 16-25, in attempt to engage younger readers, that was so wildly successful, they're doing it again.25th Jun 2019 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next