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The New Yorker finds success with digital audience

The New Yorker announced its Web traffic is up 25 per cent compared to last year. After taking down its paywall last year, and putting it back up again in March 2015, the brand's latest numbers indicate that the sudden spike in pageviews wasn’t a fluke.

One of the key signs that the magazine’s year-old metered paywall has proved effective is subscriptions to NewYorker.com are up 61 per cent compared to 2014.

However, The New Yorker is not the first magazine to find success with this model. Other brands in recent years, such as The Atlantic, have found notable growth in traffic and subscriptions going down the same path.

TheAtlantic.com set an all-time audience record in September, surpassing 25m unique visitors in a month. They did this, in spite of a paywall, by adding additional features. 

Looking back on the readership spike in March, NewYorker.com editor Nicholas Thompson told Nieman Lab the effects of the “Summer of Free” were unexpected.

Read the full article here

Source: Folio:

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