Time Inc. UK is creating a single content and affiliate team to provide round the clock deals coverage for Black Friday. Numbering 20 people working from a room that’s being specially kitted out for the duration of the event, and supported by teams from across the company, it’s the single biggest commitment to Black Friday ever made by Time Inc. UK.
Working under group content director Nick Merritt and affiliate director Paul Cunliffe, the Black Friday team combines experts from Time Inc. UK’s fashion and beauty, technology and sports editorial teams, plus affiliate and technical experts from across the company, to ensure up-to-the-second coverage of deals as they appear.
The team will be finding and writing about the best deals in each area, using their expertise to separate the good from the bad, so readers can quickly make the ideal purchases for them.
Deals coverage is underway via Trusted Reviews’ Black Friday Deals page, Marie Claire’s Black Friday fashion and beauty page, InStyle’s Black Friday Clothing page and Cycling Weekly’s Black Friday Bike deals page.
Digital managing director Neil Robinson, says: “Black Friday is one of the biggest shopping events of the year, so it’s only right that we bring our teams together in this way to serve our customers. It’s the biggest cross-company collaboration Time Inc. UK has ever undertaken and we’re looking forward to a hugely successful event.”
Black Friday kicks off officially on Friday 24 November.
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