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Wayfair Europe, Dorel Home and Hearst launch CosmoLiving collection

Furniture and décor online destination Wayfair has launched CosmoLiving by Cosmopolitan in the UK, in a brand licensing partnership with Hearst and Dorel, brokered by IMG. 

 

Cosmopolitan Wayfair ()

 

CosmoLiving, inspired by Hearst’s Cosmopolitan brand, is focussed around small-space furniture for city living at an affordable price. Available now across Wayfair.co.uk, the CosmoLiving collection was manufactured by Dorel Home, one of the largest furniture suppliers in the US and a major partner of Wayfair’s global supplier network since 2017. 

"Since its successful launch in North America, CosmoLiving has demonstrated resonance and relevance as a lifestyle solution, driven by the enormous social influence we know Cosmo readers have on home furnishings, interior design and décor," said Steve Ross, Global Chief Licensing officer and head of brand development for Hearst magazines. “Chic, functional and sophisticated design is at the heart of every piece and in Dorel and Wayfair we're thrilled to partner with a preeminent manufacturer and the leading home goods ecommerce destination to best meet the high-demand anticipated for our new line in the UK,” he added.

“At Wayfair, we take pride in offering our customers a wide selection of unique furniture and decor that stands out from the rest of the market, which is why we are so excited to launch the new CosmoLiving collection with one of our valued partners, Dorel Home” added Martin Reiter, Head of Europe, Wayfair. “Whether customers are furnishing their first home or just looking to re-style, the CosmoLiving line offers a one of a kind, fresh and modern aesthetic sure to elevate any space. Plus, it’s powered by Wayfair’s innovative shopping experience that includes stunning visuals, reliable product reviews, our View in Room feature and more.

“Dorel Home’s designers have created a line of furniture with young women in mind, who appreciate great contemporary design,” said Claudia Grundman, Senior Director of Brand Management, Dorel Home. “The modern collection looks and feels high-end but is affordable. CosmoLiving is a perfect fit for Wayfair’s customers in the UK, where shoppers are both style orientated and on the look-out for long lasting, multi-functional furniture for typically smaller space, urban living.”

The curated CosmoLiving range spans 40 distinct pieces from effortlessly entertainment and dining furniture to upholstery. CosmoLiving draws inspiration from contemporary trends, featuring pieces such as the Elle Dining Table, the Ellis Bar Stoolbedside tables and dressers and more.

CosmoLiving by Cosmopolitan is also now available exclusively through Wayfair.de in Germany.

To view and shop the CosmoLiving collection: wayfair.co.uk/CosmoLiving.

Hearst is a member of FIPP.

 

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