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23 experts share their insights about native advertising in 2017

In a new ebook published by Native Advertising Institute (a FIPP member) 23 experts take a look into the future of native advertising. The e-book covers all areas connected to native advertising such as content production, mobile, video, tech platforms, social media and more.

Experts include, among others:

  • Stephanie Losee, head of content, Visa
  • Chad Pollitt, co-founder and VP, Relevance
  • Rebecca Lieb, leading industry analyst, advisor and author
  • Melanie Deziel, branded content consultant and speaker, founder of The Overlap League

Download the e-book on the NAI website, here.

23 Native Ad Predictions 2017 ()

Native Advertising at the 41st FIPP World Congress in London

Jesper Laursen, founder and CEO of Native Advertising Institute, will be one of the speakers at the 41st FIPP World Congress, taking place in London from 9-11 October 2017. Find out more at fippcongress2017.com and register early to save on final delegate rates.

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    “One of the things about journalism that relates so closely to native advertising is the desire to put your readers first. If you put your readers’ interests and what they care about at the centre, the content that you create is going to resonate with them much more fully and really have a much bigger impact. Brand storytellers should definitely take that lesson from the world of journalism and make sure their readers are at the centre of everything they create,” says Melanie Deziel, branded content consultant.

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    Social media, and above all Facebook, took a lot of heat for its perceived role in disseminating rumour and false news, most prominently during the US election campaign in 2016. Now, the firm has announced that it will give publishers less space for promoting their content (organically) on its platform. This is of course is bad news for publishers.

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    In this special episode of Media Voices, the team rattle through some news before doing a deep-dive into the realities of Facebook killing the news industry (again).

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  • How Martha Stewart Living saw success across platforms in 2017

    It has been a record-breaking year for Meredith’s Martha Stewart Living. “Over the last year and a half, we have been doing some great things and I think we saw the results of those efforts in 2017,” said Daren Mazzucca, VP/group publisher of Martha Stewart Living.

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  • How the EU’s new ePrivacy regulations could profoundly impact all media

    From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data.

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  • How Cheddar revolutionises business media

    Cheddar Inc. launched two years ago as a news and business channel aimed at at young-ish audience that would be carried via social media, smart TV and mobile. Two years on and global expansion is high on Cheddar's agenda. 

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    Social media, and above all Facebook, took a lot of heat for its perceived role in disseminating rumour and false news, most prominently during the US election campaign in 2016. Now, the firm has announced that it will give publishers less space for promoting their content (organically) on its platform. This is of course is bad news for publishers.

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