That’s the result of a report published by The MediaInsight Project, a joint research initiative by The American Press Institute and the AP-NORC Center for Public Affairs Research.
Based on a survey of 1,046 Americans aged 18-34, the report shines a light on young Americans’ habits and attitudes in terms of news consumption. According to the survey results, the digital generation is much more inclined to spend money on entertainment than to pay for news content.
It's not that millennials don't value information - according to the report, staying informed is very important to them - it's the way they consumer news that has changed.
While previous generations had to rely on newspapers and magazines to stay on top of current events, millennials have a plethora of news sources at their disposal, many of them free and available at the touch of a finger. 82 per cent of millennials get most of their news from online sources with social media playing an increasingly important role.
Facebook in particular is a popular tool to stay informed throughout the day, although dedicated news media remains the primary source for “hard” news topics such as the economy, foreign affairs and national politics.
More like this
As not only a print, but also a street-sold publication, The Big Issue faced serious challenges when the global coronavirus pandemic and subsequent lockdown hit the UK. Here, Managing Director, Russell Blackman, talks us through how the publication responded.6th Jul 2020 Insight News
[Sponsored by UPM Communication Papers] The urgency of climate change is clearly on people’s minds. Increased media coverage has helped stoke public awareness, while the clear need to strengthen the global response to this threat has led to the signing of the Paris Agreement1, which aims, among others, to limit global temperature rise to well below 2°C.30th Jun 2020 Insight News
The way industries respond to a crisis determines how they will respond to a disaster in the future. The impact of Covid-19 on publishing has brought with it an existential crisis for many. It has also brought innovation and resilience.17th Jun 2020 Insight News
In the latest FIPP Insider webinar, author and communications Consultant, Andy Bounds, looks at how you can communicate virtually, brilliantly, in a lockdown world.15th Jun 2020 Insight News
As the Covid-19 outbreak continues to change people’s lives, it’s also altering what they want to read. For publishers, assessing what your readers now need - and striking the right balance between informing and entertaining - is a crucial part of forging a way forward.7th Jul 2020 Features
As publishers look to successfully negotiate the new economic landscape created by Covid-19, commercial partnerships that drive growth back to the core brand will become increasingly important.7th Jul 2020 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next