return Home

Chart of the week: Digital (finally) killed the TV star

Television reigned supreme over the advertising market. It has been a long time coming, but finally, this year, digital has dethroned TV.

According to data collected by business intelligence agency Magna Global, in 2017, around 209 billion US dollars were invested in to digital ad spend, while TV's share stood at 179 billion dollars in 2017.

So, there should be the festive feeling in digital publishing, now awash in ad dollars. What stresses many is the distribution of those ad dollars. Indeed, Google and Facebook are snapping up a very big chunk. According to recent data provided by eMarketer, the mighty duopoly "is now expected to rake in a combined 63.1 per cent of US digital ad investment in 2017." The others are left to squabble over the rest.

 

Chart of the week 11 Dec ()

 

Download the chart here.

Source: Statista

More like this

Chart of the week: Media side of ad campaigns grows more important

Chart of the week: Why do consumers break up with brands?

Chart of the week: Where ad spend is growing most

Chart of the week: Where will the marketing money be spent in 2018?

  • When advertising goes… DIS focus on alternative revenue streams

    With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

    16th Apr 2018 Features
  • Deep dive: What can media brands do to differentiate themselves? Community is key, and other lessons

    A few years ago at the Digital Innovators’ Summit, everyone was talking about free content and advertising, with the rising use of ad blockers in the forefront of everyone’s minds. This year, however, the strongest takeaway was that publishers are no longer in defence mode: with most now employing a paywall or subscription model, it’s been proven beyond doubt that people will pay for quality content. So now that publishers have a bit of breathing room, another question arises: what should they do to stand out from the crowd?

    24th Apr 2018 Features
  • Muse: Robb Report's new brand targeting female readership

    Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

    16th Apr 2018 Features
  • FIPP CEO on the resignation of WPP's Sir Martin Sorrell

    Sir Martin Sorrell, played an instrumental role in the “dash for digital” that saw a rebalancing away from newspapers and magazines, even though in recent years he suggested that the power of print had been underestimated. With his resignation, “we'll [now] never know the extent to which he was prepared to translate this into a change in spending priorities.”

    15th Apr 2018 Industry News
  • How constraints breed creativity for Attica Media Group’s digital transformation

    Attica Media Group, a member of Mondadori Group, was founded in 1994. Today, it is one of the largest media companies in Greece, with a portfolio of brands, magazine titles, radio stations and digital properties. According to Dimitris Nikolakopoulos, digital CCO at Attica, the company’s transformational path has been anything but dull.

    22nd Apr 2018 Features
Go to Full Site