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Chart of the week: How annoying is advertising in newsletters?

Marketing through emails is pretty effective, yet difficult to execute. One thing about newsletters is that people want what they ordered. So people, who for example signed up for news and current affairs, seem allergic to having the content diluted by advertising.

A survey by Statista found out that 26.8 per cent of all American respondents thought ads in newsletters were very annoying. Another 48.5 per cent of respondents thought that those ads were either 'not too' or 'kind of annoying'. So, counting together all of the annoyed you're talking about 3 in 4 people (75.3 per cent) who could do without ads in email newsletters. Only 12.2 per cent of respondents weren't annoyed at all.

 

Chart 4 Sep header ()

 

Download the chart here.

Source: Statista

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