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Chart of the week: What are the top 10 goals of influencer marketing?

The direct pay-for-play broadcast model of advertising does not work like it used to. One of the most apparent reasons being the use of ad blockers.

Influencer marketing has established itself as an alternative means of indirect brand promotion.

Asking influencers to promote your wares has its obvious advantages. It’s a more subtle means of manipulating potential customers to part with their money.

According to data published in a report by Brandchannel, influencer marketing should have the overall brand advocacy at its foremost goal. 94 per cent of respondents named this as the top goal of influencer marketing. Second most important goal is the expansion of general brand awareness.

Chart of the week: Influencer marketing ()

Download the chart here.

Source: Statista

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