return Home

Chart of the week: What is the best indicator for successful content?

It’s notoriously hard to measure successful content in the online world. There are many different metrics out there that could possibly tell you if the things you put online are being accepted by users.

Among publishers there are three main yardsticks that, according to Parse.ly, are the most important: amount of time users spend on respective pages, page views, but also social sharing.

Brands agree that social sharing is very important, but other than that count conversions as the single most important metric. This has to do with two different meanings of content: while for publishers online content is the product they are selling, for brands online content is more of a means to an end, serving as bait to transform users into consumers. These two worlds are closing in on each other.

Chart of the week 28 Feb ()

Download the chart here.

Source: Statista

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site