Every couple of years a new platform comes around and once it reaches a certain degree of popularity, marketers, advertisers and publishers have no choice but to adapt to the new reality.
While the rise of Facebook certainly was the most seismic shift the media landscape has seen in the past decade, other platforms have also grown into indispensable tools for brands and publishers.
For large parts of the past two years, it seemed like Snapchat would be the next platform that no one could afford to ignore. Having quickly gained popularity it only seemed like a matter of time before it would break through to the mainstream and compete with the likes of Facebook, Twitter and Instagram. However, over the past 12 months Snapchat’s growth has slowed significantly and many people are beginning to ask whether the once innovative social media app was nothing more than a passing fad.
Download the chart here.
Chart by Statista
More like this
Often referred to as the “Fourth Estate”, the media plays an important role in any democratic society. A free press is essential to hold governments accountable and inform the public, thus enabling voters to partake in political debate and make qualified decisions.13th Nov 2018 Insight News
This week we hear from Popbitch co-founder Camilla Wright about the origins of the influential celebrity gossip site, whether celebs ever try to plant stories about themselves, and the romanticism of clandestine meetings in dark pubs.13th Nov 2018 Insight News
This week we hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays and why he wants to be useless to his business.6th Nov 2018 Insight News
Creating truly successful native campaigns is what all native ad studios and brand studios are striving for. But what constitutes such a campaign – and how do you get there? The native Advertising Institute asked Richard Pattinson, senior vice president at BBC StoryWorks, BBC Global News.26th Oct 2018 Insight News
In less than two years the global automotive online community platform, DriveTribe has grown into a thriving social ecosystem with one of the most engaged audiences on the planet. Monetising from engagement, and not scale, was the next logical step, explains DriveTribe CEO Jonathan Morris.6th Nov 2018 Features
Created in the midst of the digital boom of the last decade, Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated, and the expertise of its editorial and commercial teams, to offer a portfolio of services to readers and advertisers.5th Nov 2018 Features
In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money to read individual articles. Yet until fairly recently, monetising content in this way has been thwarted by the lack of a simple-to-implement, user-friendly solution and a fear that consumers simply won’t pay.9th Nov 2018 Features
The line between media and politics disintegrated in October, as Facebook hired Nick Clegg to head up global affairs and communications. We’ve got that and the rest of the month’s top media tech trends for you here.6th Nov 2018 Features
Meredith has completed the sale of the Time media brand to Marc and Lynne Benioff for USD $190 million. In a release dated November 1, the American media and marketing company announced the completion of the sale, which was first announced September 16, 2018.6th Nov 2018 Deals
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next