return Home

Chart of the week: Halfway into 2019, news subscriptions continue to grow

Halfway into 2019, news publishers continue to push their digital subscription numbers up with dynamic paywalls and targeted marketing to attract and retain subscribers, according to FIPP's July 2019 Global Digital Subscriptions Snapshot.

Out of the top ten publishers for digital subscriptions, half posted subscriber growth within the first half of this year. The Times continues to widen their lead as the top news publisher for digital subscriptions. At the beginning of 2019, the New York Times started with 3.3 million online subscriptions, and now at the halfway point, the Times has brought in 3.5 million subscribers. The Wall Street Journal had a similar pace of growth, increasing digital subscribers by 300,000 during the first two quarters of 2019.

Download the Global Digital Subscriptions Snapshot, July 2019 update, made in partnership with CeleraOne.

While the top two leaders in digital subscriptions remained the same, some of the middling outlets had a bigger growth rate. The Financial Times had the biggest jump in digital subscriptions, improving their digital base by over 25 per cent, while also hitting the one million mark. The publication was one of the first major papers to rollout a paywall, creating it back in 2002.

As the July 2019 figures show, paywalls and subscription-based revenue models continue to bring success for news outlets that rollout them out.

 

Chart 5 Aug 2019 ()

 

Download the chart here.

Chart by Statista

 

congress delegates ()
 

Meet more than 800 leading players from the global media industry under one roof during three days of learning, sharing and networking.

FIPP World Media Congress | 12-14 November 2019 | Las Vegas

See the agenda | See the speaker line-up

FIPP Congress logo new ()

fippcongress.com

 

 

More like this

Chart of the week: Top 10 US magazines championing mobile

Chart of the week: Where people are sceptical of online news

Chart of the week: Where do people learn about their smart speakers?

[Report] Paywalls: How to start your subscription strategy

July 2019 update: Global Digital Subscription Snapshot

Chart of the week: Digital video tops TV

Chart of the week: US ad spend is 2.5 times bigger than nearest competitor

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site