Podcast listeners in Spain are in good company, with two out of every five people tuning into podcasts at least monthly, while other countries on the continent have been slower in picking up podcasting.
On the whole, around 28 per cent of Europeans had listened to a podcast within the last month when the Reuters Institute of Journalism polled respondents across fifteen different countries late last year. This is a similar rate to the US, where roughly a third of people turn to podcasts at least once a month. The podcasting phenom took off in 2014 when the popular investigative journalism series Serial, produced by NPR, took the nascent industry by storm.
Over the past three years, Europe has seen a podcast evolution, an exciting prospect for advertisers looking to capture engaged consumers. Podcast listeners register a high level of positive sentiment towards ads on the shows they listen to. In fact, a study by Westwood One found that half of the listeners they surveyed reported being loyal to brands that advertise on their favourite shows.
Download the chart here.
Chart by Statista
More like this
MPA – The Association of Magazine Media in the USA announced the findings of a five-year study of magazine media audiences at the MPA Biennial Research Symposium last week. Under the umbrella of Magazine Media 360°, the magazine media trade group measured consumer demand by brand across formats and platforms using third-party, verified and audited data since 2014.9th Dec 2019 Insight News
View and download the speaker presentations from the FIPP World Media Congress, 12-14 November 2019, Las Vegas.26th Nov 2019 Insight News
FIPP’s first Media Intel Report, a glossy bookazine containing some of the highlights of the research, white papers and ‘how to’ reports produced by FIPP during 2019, appears this week - in time for FIPP’s World Media Congress in Las Vegas.13th Nov 2019 Insight News
Technology companies up the stakes as paid digital subscriptions near 20 million globally.13th Nov 2019 Insight News
At the recent FIPP Congress, Jonathan Wright - Global Managing Director for Dow Jones & Wall Street Journal – spoke about how media companies can build sustainable revenue models in today’s changing consumer environment. We caught up with him at the event to find out more.16th Jan 2020 Features
The nature of doing international business for publishers has changed dramatically over recent years. This topic was hotly debated during a panel discussion at the recent FIPP World Media Congress in Las Vegas. We share some of the insights from the discussion in a series of quotes from the debate.20th Jan 2020 Features
The Economist announced that it is expanding coverage ahead of the US presidential election by launching a new 2020 newsletter and podcast called “Checks and Balance". Both the new podcast and newsletter will be accompanied by a comprehensive marketing campaign aimed at increasing readership and subscribers.21st Jan 2020 Launches
Fortune Media has launched its new, premium offerings, including a faster, redesigned website, an immersive video hub, multiple new newsletters, and an upgraded print magazine, to be joined later this week by the "Fortune: Global Business News" app for iOS and Android.20th Jan 2020 Industry News
Condé Nast has announced the launch of Vogue Singapore, the brand's 27th edition. Vogue Singapore will launch in the autumn of this year with an English-language print issue, a website and presences on all relevant social platforms. It will be published under license agreement with Indochine Media.16th Jan 2020 Launches
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next