eMarketer has increased its estimate for internet usage, in 2017 54.4 million people, or 82 per cent of the population will be online, a growth of 2.1 per cent.
Younger audiences, particularly in the 0-4 category are driving up internet usage, in 2017 20.9 per cent of under four years will be online.
Digital videos are the most popular online activity for the youngest internet users in the UK – this year 88.6 per cent of internet users aged under four will be tuning in.
Buoyed by the growth in younger age categories, overall video numbers are up, in 2017 eMarketer estimates that 43.2 million people, equating to 79.4 per cent of internet users will be watching online videos.
Streaming and downloading is growing rapidly, and the move towards 4G networks, which will allow music and videos to be delivered over mobile networks more quickly, will speed this up. In 2017, more than half (52.0 per cent) of the population, or 34.5 million people, will listen to music or other audio content digitally this year.
Social media usage
Overall social meida users are up, this year 55.1 per cent of the population (36.6 million) people will use social networks, a growth of 3.4 per cent.
In 2017, 32.7 million people in the UK will use Facebook (30.3 million on mobile), a jump of 2.8 per cent over last year.
This year, 12.53 million people in the UK using Twitter (12.1 million on mobile), a yearly growth of 2.5 per cent.
Sapchat will be used by 13.6 million people, representing 37.1 per cent of all social network users.
nstagram will be used by 14.4 million people this year, a growth of 18.2 per cent. Almost two-fifths of all social media users will be logging onto Instagram.
More like this
Native advertising expert and CMO influencer, Chad Pollitt, is the only person in the world that has catalogued the entire global native advertising technology landscape. His expertise in native advertising technology has lead us to ask him about trends within native advertising technology, the biggest challenges, and why it is so important to use technology within the industry.20th Oct 2017 Insight News
According to figures provided by Ipsos in its "Favorability Study", almost 50 per cent of Americans come out in favour of the press, which has been heavily criticised by incumbent President Donald Trump during and before taking office in January of this year.16th Oct 2017 Insight News
In this week's Media Voices podcast, the University of Oregon's Carolyn S. Chambers professor in journalism Damian Radcliffe takes us through his latest report into local journalism in the Pacific Northwest.16th Oct 2017 Insight News
Magnetic’s New Influencer Ecosystem research topped the FIPP Insight Awards presented at the annual FIPP Insight Awards presented at the FIPP World Congress in London on 11 October 2017. Gold award winners included Magazine Networks Australia’s Passion Response Study and Time Inc. UK’s Live the Passion research.11th Oct 2017 Insight News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
“No other industry predicted its own doom as much as print media. The magazine is not dying, but it may be killing itself.”10th Oct 2017 Features
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next