The editors of FIPP's Innovation in Magazine Media 2017-2018 World Report take a look at how to engage audiences on the messaging apps and chatbots where they now spend most of their time.
Chatbots and messaging apps will address consumers' personal and professional needs and interests according to John Wilpers, editor of the eighth annual Innovation report.
With the novelty of trying out new apps all but gone, into the void come chatbots. In 2016, nearly half of all US smartphone users downloaded no apps at all. Only 13 per cent of US smartphone users accounted for more than half of all app downloads. And less than 25 per cent of those who did download an app actually went back to their new app the next day, according to Appboy, a provider of mobile marketing software. Bu the end of the first week, retention dropped to 11 per cent.
Neither the web nor bespoke native apps offer media companies the same kind of connection messaging apps do. Wilpers looks at the barriers and opportunities for content creators and advertisers, including a run-through of successful chatbots and popular bots as well as how to measure chatbot success.
The Innovation Report is written for FIPP every year by Innovation Media Consulting — a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, senior director of Innovation Media Consulting.
Join Wilpers and Juan Señor at the FIPP World Congress in London (9-11 October) where they will present a deep-dive tour of top media innovations around the world.
More like this
According to figures provided by Ipsos in its "Favorability Study", almost 50 per cent of Americans come out in favour of the press, which has been heavily criticised by incumbent President Donald Trump during and before taking office in January of this year.16th Oct 2017 Insight News
In this week's Media Voices podcast, the University of Oregon's Carolyn S. Chambers professor in journalism Damian Radcliffe takes us through his latest report into local journalism in the Pacific Northwest.16th Oct 2017 Insight News
Magnetic’s New Influencer Ecosystem research topped the FIPP Insight Awards presented at the annual FIPP Insight Awards presented at the FIPP World Congress in London on 11 October 2017. Gold award winners included Magazine Networks Australia’s Passion Response Study and Time Inc. UK’s Live the Passion research.11th Oct 2017 Insight News
Annie Granatstein, head of WP BrandStudio at the Washington Post, knows how to run a native ad team and how to turn a profit. Here, she pours out some of her important knowledge on selling native advertising.8th Oct 2017 Insight News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
“No other industry predicted its own doom as much as print media. The magazine is not dying, but it may be killing itself.”10th Oct 2017 Features
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
Ralph Büchi, Chief Operating Officer (COO) of the Ringier Group and CEO of Ringier Axel Springer Switzerland, has been elected as the new Chairman of FIPP – the network for global media. The chairmanship of the international magazine media association was passed to Büchi after Erwin Fidelis Reisch, president & CEO of Alfons W. Gentner Verlag completed his term as FIPP chairman.11th Oct 2017 FIPP News
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next