January Magazine Media 360° figures show mobile and video growth
Of the 134 reported magazine brands, the majority (63 per cent) are up in total audience versus the prior year. Notably, 88 per cent of magazine brands are up in measured mobile audience. As the mobile and video platforms continue to grow, print+digital editions now account for half (51 per cent) of the MM360° total audience. Mobile represents about a third of the total brand audience, up from about one quarter a year ago. However, there are at least 16 brands for whom Mobile approaches one half or even higher of their total audience—Allrecipes, Bon Appetit/Epicurious, domino, Entertainment Weekly, ESPN, Fast Company, Forbes, Harper’s Bazaar, Kraft Food & Family, New York Magazine, Nylon, Playboy, Runner’s World, The Atlantic, The New Yorker, and Wired.
While there has been a shift in audiences across platforms, the total magazine media audience continues to grow, reinforcing the success of magazine media in producing and distributing digital content consumers want and enjoy.
