Media Voices podcast: Wired UK senior editor Victoria Turk on building out brand extensions

While the absolute growth of ad engagement on Twitter continues to inch upwards, the rate of that engagement hasn’t been able to maintain its phenomenal fiscal year (FY) 2016 rate.

The 10th edition of the Innovation in Media 2019-2020 World Report will be launched on 25 March 2019 at DIS2019 (Digital Innovators' Summit) in Berlin, Germany. Check out the 12 proven-success magazine media business models for the 21st century.

Loyal podcast listeners will stomach a few more advertisements to support their favourite show, a study by Westwood One found. Advertisers have successfully incorporated their products into podcast programming, yet podcasts’ ability to translate that willingness by listeners into substantial revenue still lies further down the road for the medium.

More than 90 experts representing leading international media companies from 14 countries met in Berlin from February 6 to 7, 2019, at the invitation of Axel Springer for the sixth International Paid Content Summit. 

As increasing numbers of news and magazine media publishers around the world look to reader revenue strategies for sustainable business growth, retention has taken on new importance across the magazine media landscape. 

The international magazine industry routinely sees big advances, large transformative strategies and exponential growth. But, changes don't always have to be big - small changes, like pebbles tossed in a lake, can have ripple effects.

MPA, the US Association of Magazine Media, was presented with a gold and a silver award from the FIPP Insight Awards.

“That’s what I thought. I’m ready for this. And I was excited. I had spent five years in digital; I was excited to be able to return to the media I had fallen in love with, which was print. That was the thing that defined my decision to become a magazine person in the first place. I had been a maniacal print obsessive for my whole childhood. And spending those years in digital really helped me have perspective on consumers and consumer behaviour.” - Kate Lewis, chief content officer, Hearst Magazines

Loyal podcast listeners will stomach a few more advertisements to support their favourite show, a study by Westwood One found. Advertisers have successfully incorporated their products into podcast programming, yet podcasts’ ability to translate that willingness by listeners into substantial revenue still lies further down the road for the medium.