Media Voices podcast: Wired UK senior editor Victoria Turk on building out brand extensions

Statista’s Digital Market Outlook estimates that the UK ePublishing market was worth USD$1.3 billion in 2018, with that expected to grow to $1.6 billion by 2023. 

In this week's episode of Media Voices, Rob Orchard - the co-founder and editor of the original slow journalism magazine Delayed Gratification - takes us through the mission of the magazine, why giving news room to breathe is absolutely vital, and why more publishers are jumping on the bandwagon.

View and download the speaker presentations from the Digital Innovators' Summit, 25-26 March, Berlin.

[Sponsored] Despite the emergence of digital channels, print publishing has continued to thrive. In the US, the top 25 print magazines reach more adults and teens than the top 25 prime time shows. Reverse publishing is the sign of print's continued power. 

New digital printing technology developed by Canon in Europe can now enable publishers to use data to produce the same personalised functionality to printed products that we have become used to in online publishing. Now it is possible to marry the emotional impact of print with variable data at industrial speeds.

Here, PressReader’s chief content officer, Nikolay Malyarov, talks to us about the media dating game: how publishers can attract more readers by placing an audience-centric focus at the heart of their distribution strategy. 

Statista’s Digital Market Outlook estimates that the UK ePublishing market was worth USD$1.3 billion in 2018, with that expected to grow to $1.6 billion by 2023. 

In November 2018, we co-hosted an Insider event with FIPP in Argentina and Chile about the role and value of digital editions. Given the Latin American venue, I decided to use a local coming-of-age tradition - a quinceañero -  the 15th birthday milestone when a girl transitions from a child into a young woman in the community.