Media Voices podcast: Wired UK senior editor Victoria Turk on building out brand extensions

A UK collaboration between Dennis, Immediate, Bauer and Haymarket has picked up the top award at the 2018 FIPP Insight Awards presented at FIPP Insider London on 12 December 2018. Gold award winners included Sanoma Media Netherlands, MPA - the US Association of Magazine Media and Magnetic, UK. 

This year has seen a dramatic increase in the financial importance of native advertising. For the third year in a row, we’re proud to present the findings of our annual global study, in cooperation with the Native Advertising Institute covering native advertising trends in the magazine industry. 

Despite the scandals Facebook has been entangled with over the past 12 months, the world’s largest social network remains a popular source of news for Americans, far ahead of any other social network.

The last decade has been a fascinating one for women's mainstream media. Established titles have undertaken the shift from print to digital and in some instances have pioneered new ways of engaging their audiences.

Vogue’s third Fashion Festival in Paris was a showcase of how the title not only monetises from events but also boosts brand awareness.

From titles changing hands at accelerating speed as media companies race to consolidate and capture larger audiences within their focus markets, innovating to adapt to the demands of new platforms and diving into AI - these were some of the major publishing industry trends identified by by James Hewes, president and CEO of FIPP at the FIPP Insider event in London today. 

Following what judges described as the most competitive year since FIPP and UPM’s Rising Stars Awards started in 2015, the Rising Stars winners were announced last night at the FIPP Insider event in London. In addition, three companies were awarded for the high standard of their entries this year. 

The publication of a once-off Micky lifestyle magazine in Germany with a cover mount Mickey Mouse shaped bottle opener to celebrate the iconic Walt Disney cartoon character’s 90th birthday is a classic example of a successful publication that can only truly work in print, says editor Christian Kallenberg of magazine consulting group, We Like Mags.