CES continued to showcase innovation at this year’s conference with a new section of the show floor focusing on Smart Cities, bringing together an ecosystem of the corporate and government leaders from around the world.
With almost 60 per cent of the world’s population predicted to live in urban areas by 2030, the development of smart cities is imperative. In the next few decades, 95 per cent of urban expansion will take place in the developing world, and there is a real opportunity for private companies to play a vital role.
With this in mind, MediaLink asked U.S. News & World Report to co-author the 2018 CES wrap-up report, using Smart Cities as a filter through which marketers can think about some of the innovations featured throughout CES.
U.S. News has taken a leadership role in measuring countries, states and communities, using data to highlight how governments are leveraging technology to improve the quality of life for its citizens. We can think of no better way to ring in the New Year and wrap up CES than with the optimistic hope of a world in which innovation works in service of humanity.
MediaLink Senior VP Bernhard Glock will speak at the Digital Innovators' Summit, 18-20 March in Berlin, about three key areas that will be critical in how brands effectively and efficiently navigate new media: data proficiency, partnerships, and trust. Early bird tickets for DIS are available until 14 February. Book now to save 100s of Euros.
“The development and success of the ideas we saw on the Smart Cities floor are contingent on many of the same things that are driving innovation for businesses and brands: connectivity, machine learning, data, and government regulation. Technology has the potential to improve the lives of individuals, not just as consumers, but as citizens. Brands, in turn, have new ways to think about how they communicate, and do business with, consumers in the context of the Smart City.” – Michael Kassan, Chairman and CEO of MediaLink
MediaLink, an Ascential company, is member of FIPP.
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