On July 2, the organisations involved in media research in the Netherlands jointly issued a Request for Proposal (RfP) for the design and execution of a new media audience measurement. This survey will bring together "viewing", "reading" and "listening" of/to media and advertising via all the available channels, both online and offline. Research agencies are asked to submit their proposals. The initiators aim to make a decision this autumn.
The RfP is the result of the close collaboration between Stichting Nationaal Onderzoek Multimedia (NOM), Stichting Nationaal Luister Onderzoek (NLO), Stichting KijkOnderzoek (SKO) and the Verenigde Internet Exploitanten (VINEX). Through these organizations all major Dutch media-owners and broadcasters, as well as the advertisers association (BVA) and the media agencies (PMA) are involved.
The RfP should lead to a new, shared standard for measuring and reporting media and advertising reach. The new research must meet a number of basic principles:
1) There is a need for more and continuous insight into the cross-media reach and use of media by different target groups; this calls for creating overlap in measurement where possible.
2) The research must be future-proof by including new forms of media planning, buying and trading, such as: addressable advertising, programmatic, mobile, SVOD media.
3) The collected data on viewing, reading and listening must meet the relevant quality standards. Furthermore, the design and data collection must be fully GDPR and ePrivacy compliant.
4) The joint measurement should lead to efficiency gains.
The initiators of the tender, SKO, NLO, NOM and VINEX, intend to set up a new organisation that will be responsible for the new media audience measurement. The possible transition to a new organisation and a organisational structure will be subject of discussion over the next few months.
The RfP is a document in English, which can be obtained from the initiators by sending a request to email@example.com. Agencies have until 16 July to inform us about their intention to take part in the tender.
More like this
This week we hear from Jeff Kofman, founder and CEO of Trint, about the dark abyss of transcription, whether Google and Facebook are serious about funding journalism and the good the bad and the ugly of social media.19th Nov 2018 Insight News
Online publishing is a tricky thing. No matter how good their content is, many publishers feel like they’re at the mercy of Google and Facebook, because all it takes is a tiny change to their algorithms for publishers to lose half their traffic overnight.19th Nov 2018 Insight News
View and download the speaker presentations from the FIPP Insider in Amsterdam, 7 November, and Paris, 8 November 2018.19th Nov 2018 Insight News
Often referred to as the “Fourth Estate”, the media plays an important role in any democratic society. A free press is essential to hold governments accountable and inform the public, thus enabling voters to partake in political debate and make qualified decisions.13th Nov 2018 Insight News
Numbers do not lie. Physical book sales are on the up. But to suggest it’s because the world has turned its back on ereaders will be premature. It’s not quite as simple as that…13th Nov 2018 Features
Departures, a magazine published by Meredith Corporation exclusively for American Express Platinum Card Members, has revealed a new print ad that animates organic light-emitting diode (OLED) taillights on a virtual Audi A8 when the page is opened for the first time or triggered by a remote control faux key fob. The interactive in-book experience is a brand first, according to Giulio Capua, vice president and publisher of Departures.19th Nov 2018 Features
Formerly known as the Reader's Digest Association, Trusted Media Brands is a multi-platform media company based in New York, that boasts a portfolio of high profile brands. Over the years it had developed a strong and loyal audience for its print products, yet knew it needed to innovate in digital to survive and prosper.12th Nov 2018 Features
Last month, New York magazine's ecommerce site announced the November launch of a pop-up retail shop for the holiday season.13th Nov 2018 Features
With an affluent millennial population, and an existing awareness of Western brands, China represents big business for luxury publishers. Here Yvonne Wang, president of Hearst Media China, introduces us to the Country’s luxury publishing sector and looks at how Hearst is using its premium brands to attract advertisers across the region.16th Nov 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next