US magazine media association launches brand audience report
The US magazine media association, MPA, has launched Magazine Media 360° – a measure designed to capture consumer demand for multi-platform magazine-brand content.
Issued monthly, the report covers 147 magazine brands from 30 companies and uses data from providers such as GfK MRI, Ipsos, comScore, Nielsen Online and SocialFlow.
The inaugural report reveals that as an industry, magazine media consumer demand increased 10 per cent from 2013 to 2014, reflecting a gross audience of 1.475 billion compared to 1.341 billion. MPA says the growth is attributable to a 98 per cent rise in mobile web consumption. Meanwhile, print and digital editions held steady, up 2.1 per cent.
