return Home

Chart of the week: What audiences think about native ads

Native advertising is here to stay. It has become a crucial part of many publishers’ business models. Native ads can best be described as sponsored articles or videos that resemble traditional editorial work but indeed are paid for content. However, some fear audiences could be misled into thinking they were actually consuming independent journalism, not realising that somebody has a vested business interest in what they’re consuming.

In a time and age when sound business models for financing online publishing are scarce, native ads are a shimmer of hope - and already account for a big chunk of digital ad revenue. US technology company Contently, in conjunction with the Tow-Knight Center for Entrepreneurial Journalism and Radius Global Market Research, asked audiences what they thought could help foster trust and make native advertising acceptable.

Read more about Contently's study.

Chart of the week what audiences think about native ()

Download the chart here

Source: Statista

  • When advertising goes… DIS focus on alternative revenue streams

    With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

    16th Apr 2018 Features
  • How women's magazines innovate

    Innovation takes many forms. ForThe Netherlands's Libelle, innovation saved the 84-year-old brand as it encountered declining newsstand sales and subscriptions. For eleven of CNI's Vogues, innovative approaches to Instagram increased engagement and followers. For ALT.dk in Denmark, innovation meant turning Egmont Publishing's eight women's magazines into a one-stop digital destination for women. And, at Immediate Media's Olive magazine, innovation helped transform the small but mighty 15-year-old publication into a multi-platform brand. Each of these magazine media outlined their innovative approaches at the Digital Innovator’s Summit in Berlin.

    11th Apr 2018 Features
  • Muse: Robb Report's new brand targeting female readership

    Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

    16th Apr 2018 Features
  • Privacy, the EU and the future of publishers

    In a world where politicians are trying to regulate an environment they don’t understand, current European Union eprivacy regulations will not only deprive publishers of income but deteriorate the user experience for internet users, warned Oliver von Wersch, founder and CEO of Vonwerschpartner Digital Strategies in Germany during the recent Digital Innovators’ Summit in Berlin. 

    13th Apr 2018 Features
  • Summit Media closes last print titles to go digital only

    Summit Media in the Philippines announced the closure of its six remaining print titles as it “completes its full digital transformation”. The company has around 20 million unique users monthly visiting its 15 websites with a further 33 million followers on social media platforms, making it “the Philippines leading digital lifestyle network and one of the top two local digital media companies in the country”.

    12th Apr 2018 Industry News

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site