Two reports recently released on projected retail revenue this Christmas from the British Retail Consortium and KPMG, reports YUDU, have underscored not just positive signs for the retail market and consumer economy in general, but also the meteoric growth of online shopping.
Specifically, the BRC-KPMG authored report projected that more Britons than ever before would use online channels for shopping, spurred in large part by the mass adoption of mobile devices. Last month’s statistics put the proportion of online transactions in total at 18.3 per cent, the highest since the BRC first started keeping records of digital to non-digital transactions. The BRC’s General Director, Helen Dickinson, summed up the figures:
“It’s expected that many of us will ‘click into Christmas’ more than ever before this year, and retailers have invested significantly in user-friendly websites, fast deliveries and convenient ways of buying in-store, at home or on the move.”